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Endeavoring to maximize candidate retention, AasaanJobs announces unique HR initiative for its premium clients

Endeavoring to maximize candidate retention, AasaanJobs announces unique HR initiative for its premium clients

BY internetnewsforyou • PUBLISHED 14th July, 2016

AasaanJobs (www.Aasaanjobs.com), a leading recruitment company for entry-level and mid-level jobs in India, announced the launch of its latest innovation – the Job Description Video, a unique HR initiative which is aimed at easing the process to hire candidates for their clients. The video has been exclusively shot for Angel Broking – India’s  leading Stock Broking & Wealth management firm, to provide candidates a clear picture of the company they are applying to, the job profile, as well as their career progression in the company.

The concept for a visual job description was floated by AasaanJobs to enable job-seekers to make informed career decisions. For employers, this medium can increase their reach among the deserving candidates as it has more shareable value, can attract relevant candidates for specific job postings, and also increase overall quality of candidate turn-ups for the interview, which makes it easier for employers to hire candidates.

The exclusive Angel Broking video was shot in-house at the company’s office in Mumbai. The company has posted two job listings using this format – one for Tele-sales Executives and the other for the position of Field Sales Executives. It also includes a brief description of the company with current employees talking about their own interview, their experience with the company so far, their entry-level salaries, and how they see their journey within the company in the foreseeable future. This can help potential job seekers form a mental picture of what their job would entail if they choose to apply for a job with this particular enterprise.

Commenting on this launch, Siddharth Gupta, VP, Marketing & PR, AasaanJobs said, “With the introduction of Video Job Descriptions, the overall recruitment scenario in India is set to change in terms of increased transparency and knowledge. This is something that would certainly be welcomed as a value-add, especially in the entry level job marketplace, a segment that has suffered too long from a lack of clear information. With time, we foresee more and more companies becoming proactive towards improving their brand appeal among their potential employees through the help of an engaging media like this one, so that their process of hiring candidates with relevant skill-sets and aptitudes becomes easier.”

Commenting on the development, Mr Subhash Menon, Chief – Human Resources & Learning at Angel Broking said, “ An additional effort is required to engage with an entry-level employee than to engage with a lateral or an experienced employee. It is necessary that entry-level employees understand the company and what it stands for before they get on board. Video Job Descriptions is an innovative value-addition in the recruitment process, which allows candidates to get a clear idea of the job profiles and help them make an informed decision about their future career path. Watching real people giving a first-hand feel of their experience (on video) is much more effective than reading plain text.”

Adding further on its Digital Transformation journey, he said “In our continuous endeavor to provide the best digital experience to our internal & external customers, this is yet another step to ensure the same delight is delivered to the new generation talent at the recruitment stage itself. In our journey to become a Digital Company, this initiative will contribute by attracting the best digitally inclined minds”

The employment sector in India, specifically the entry-level and the blue-collar Job marketplaces, lacks transparency and a clear understanding of what a job profile might entail among many first-time job seekers. This can sometimes lead to low turn-up of candidates for interviews and high attrition rate. Thus, with an aim to increase transparency in the sector, AasaanJobs’ latest job video description format is likely to be instrumental in setting better standards for both employers looking to hire candidates as well as the deserving job seekers.

Apart from Angel Broking, AasaanJobs plans to expand its Video Job Description services to its other premium clients as well. It is currently in talks with some of them – creating a transparent hiring process that benefits all.

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